Advertising method and means



B. F. SCHULTE.

ADVERTISING METHOD AND MEANS. APPLICATION FILED FEB. I8, 1920.

Patented Mar. 15, 1921.

11111 I) 41!!!!) li it! U W VLX @fl V a M d BERNARD F. SCHULTE, OF CHICAGO, ILLINOIS.

ADVERTISING METHOD AND MEANS.

Specification of Letters Patent. Patentred lllfil'. 15. 1921.

Application filed February 18, 1920. Serial No. 359,723.

To all whom it may concern:

Be it known that I, BERNARD F. SoHULrn, a citizen of the United States of America, and a resident of Chicago, county of Cook, and State of Illinois, have invented certain new and useful Improvements in Advertising Methods and Means, of which the fol lowing is a specification.

This invention relates to methods and means of advertising goods or articles to be worn by the person, and particularly to optical goods such as spectacles, eyeglasses and the like. The main objects of the invention are to provide an improved method of displaying goods of the character referred to, and to provide novel means therefor; to provide means for displaying the goods in a most natural and attractive manner and so as to enhance the display by means of artistic and pleasing effects; and to provide a method and means of the character referred to adapted for interchangeability of difl'en ent types or styles of the goods referred to.

An illustrative embodiment of this invention is shown in the accompanying drawings, in which Figure 1 represents a portrait, preferably 'in the form of an oil painting on canvas, on

which real spectacles of a special or modified form are mounted.

Fig. 2 is an enlarged portion of the portrait shown in Fig. 1 showing the spectacles in more specific detail.

Fig. 3 is a horizontal section at the line 3-3 on Fig. 2, and shows how the optical goods are attached.

Fig. 4 is a back view of the structure bearing the portrait shown in Fig. 1 on a reduced scale.

In the construction and assemblage shown in the drawings, the eye glasses 1 having special short bows 2 are attached to the backing or canvas which bears the portrait 3 by fastening means 4. in a manner and position to simulate the appearance of such spectacles when actually worn by a person. The bridge 5 is modified in form and adapted for the special purpose herein set forth, as will be explained. The bows 2 are cut off rather short, being only about an inch long, and are inserted through the short vertical slits or holes 6 in the canvas or other material 7 on which the portrait is made, the result being in eilect a pictorial foreshortening of the bows to correspond with the true perspective presented by a face view.

The canvas is stretched on a frame 8 and is reinforced by strips of heavy paper or the like as shown at 9 and 10 on Fig. 4, said strips being arranged in the shape of a cross and being glued together where they overlap or cross. In order to simplify the mode of attaching the spectacles, and to provide cure anchorage therefor, a plate of Wood ll or the like is attached as by means of glue to the back side of said strips at the intersecting point or area, which is arranged to be just back of the eyes on the portrait, so that the pins or nails l in the rims 12 may be driven into the wood.

The rims 12 may well be substantially flat or planar in shape and the lenses 15 are preferably convex somewhat to truly simulate real spectacles, including appearance in shape as well as effect on the light reflected from the glass. The bridge 5 is flattened somewhat so as to avoid the appearance of an abnormally deep space between the same and the canvas. The ends of said bridge, as at 14; where joined to the rims 12, are depressed and the canvas is accordingly indented or recessed somewhat at these points. Real hinge joints 15 are provided for the bows.

In order to enhance the appearance of a reflection of gold on the skin adjacent to the bridge, a little gilt, or the like is applied to the canvas about this point, as will be understood.

By reason of the special modified construction of spectacles as provided for use in connection with the portrait, they present approximately the true perspective required for such portraits on a flat surface, and appear to a great extent to merge with the rest of the painting. Moreover, they lend a touch of reality and semblance of life to the portrait which without this improvement would be impossible of attainment. The portrait 3 and optical attachments 1 are preferably full life-sized.

Different styles of optical goods may be attached to the same portrait, successively, as the pins 4: may easily be withdrawn.

It is intended in practice, as in fact I have already done, to have the portrait well made, and in a series, and to place each portrait, equipped as described, one at a time in the'shop window, and to replace same from time to time in a continuous series. The portraits may well be designed to constitute a systematic series artistically illustrating all of the more important styles and embodiments of the class of goods to be advertised.

Although but one specific embodiment of this invention has been herein shown and described, it Will be understood that numerous details of the construction shown may be altered or omitted Without departing from the spirit of this invention as defined by the following claims.

I claim: 7

1. A portrait rendered on a flat surface having-eye glasses of special fragmentary and abnormally flattish character attached to the object Whercon said portrait is rendered, in pictorial semblance of a person wearing spectacles.

2. A device oi. the character described comprising a. backing member having a portrait thereon, an attachment representing eye glasses secured to said member in due pictorial relation to said portrait, a board mounted on said backing member behind said attachment, and fasteners engaging said attachment and extending into said board. Y

A device of the character described comprising a backing member having a portrait thereon, an attachment representing spectacles secured to said member in due pictorial relation to said portrait, said at tachment including short bow members hinged thereto, the outer ends of which extend through and are hidden by said backing member; and pins extending through said attachment andinto said backing mem ber, whereby said attachment is secured.

4. The'pictorial method of advertising optical goods adapted'for Wear, which consists in rendering a portrait on a substantially ilat surface, and then attaching thereto an abnormal fiattish embodiment of the goods, as for example, spectacles, and then exhibiting the same to the public.

A spectacle advertising device comprising a. flat backing member of rigid charact-er, adapted to hold fastenings such as BERNARD F. s cHULTE. 

